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~ 


JAY L. SMITH 
EDITOR AND 
PUBLISHER 


VOL. 47, NO. 38 


DIAN. 


CANA 


[/ 


MOVING PICTURE 


FIRST WITH THE FILM NEWS IN CANADA 


Published by CANADIAN MOVING PICTURE DIGEST COMPANY LIMITED 


RAY LEWIS 
FOUNDER 
1915-1954 


SEPTEMBER 17, 1955 


Movie Celebrations Help Our Biz 


Ottawa’s Motion Picture Month — 
Saluted By Mayor In Daily Press 


Ottawa: Ottawa’s celebration of the Golden Anniversary of the 
Motion Picture Theatre got off to a fine start on Labor Day, with most 
of the centre town theatres playing to big returns on the strength of the 


By JAY L. SMITH 


beam 


Never in the history of our In- 
dustry, to the best of my knowl- 
edge, have we had such a steady 
flow of solid product available for 
release. Hold-overs in the key situ- 
ations has become so general, that 
the old days of Holiday openings 
is just about dead. In Toronto, 
which is, of course, considered the 
key for the entire country, Labor 
Day saw only three new pictures 
opening, with all other first-run 
theatres in hold-over sessions. 

In trying to piece together a 
clear pic.ure of what the situation 
will be in Toronto come October 
10th, Thanksgiving Day, I found 
myself with a virtual jig-saw of 
outstanding product, which may or 
may not be playing Toronto first- 
runs that particular week. As if 
stands now, and this picture can 
change overnight, these are the 
PROBABLES for the Thanksgiving 
Holiday in Toronto. 

At the Imperial, Canada’s larg- 
est theatre, and Famous Players 
flagship, the Dean Martin - Jerry 
Lewis VistaVision picture from 
Paramount, “You’re Never Too 
Young,” is the scheduled attrac- 
tion. However, the odds are that 
Warner Bros.’ “Mr. Roberts” will 
be firmly entrenched in the middle 
of a record-breaking engagement 
by then, and my bet is that it will 
not move. 

At Shea’s, 20th-Fox’s Cinema- 
Scope production, “The Left Hand 
of God,” starring Humphrey Bo- 
gart and Gene Tierney should be 
in its initial week’s run for the 
Holiday. 

The University-Eglinton combi- 
nation will probably open another 
Fox  CinemaScope _ attraction, 
“Love Is a  Many-Splendored 
Thing,” starring William Holden 

(Continued on Page 2) 


3 Hamilton Houses 
Set For Day And Date 


Hamilton: A new combination 
of theatres has been organized at 
Hamilton for day-and-date book- 
ings of action pictures, replace- 
ment of one house of the original 
trio having taken place. The Hamil- 


(See DAY & DATE Page 2) 


new Fall feature openings. Don 
Watts, president, and Frank Gal- 
lop, vice-president of the local 
Theatre Managers Association, 
have worked hard to make the 
month-long celebration a success 
and, with the newspapers taking 
over from now to the end of 
September, the Rideau and Centre 
theatre skippers, respectively, can 
(See CELEBRATIONS Page 2) 


Arch Jolley In Windsor, Opens 
Windsor’s Motion Picture Month 


Windsor: Arch Jolley, executive secretary of the Ontario Motion 
Picture Theatres Association, was the guest speaker at the formal 
launching of Windsor’s Motion Picture Month on Monday night at a 


widely attended meeting and din- 
ner sponsored by the local Ad and 
Sales Club. 
Ed Lamoureux, who was elect- 
(See JOLLEY Page 2) 


Foto-Nite Saskatoon 
Case Appealed 


Saskatoon: The Saskatchewan 
attorney general’s department has 
filed notice of intention to appeal 
the acquittal of a Saskatoon theatre 
operator on a charge of operating 
a lottery in connection with Foto- 

(See FOTO-NITE Page 2) 


“Spirit Of St. Louis” 
Lands In Saint John 


Saint John: The replica of the 
famed ‘Spirit of St. Louis’ which 
Charles A. Lindbergh flew on the 
first solo crossing of the Atlantic 
28 years ago, landed at Saint John 
Airport last week. The plane will 
be shipped air cargo from Halifax 
to Paris for film sequences in the 

(See ST. LOUIS Page 3) 


Melville Theatre Has 
Gala Opening Nite 


Melville: The new theatre in Mel- 
ville, Sask., the Paragon, took a full 
page ad in the “Melville Advance” 
prior to their opening on Monday, 
Sept. 5th, advertising a snack bar 
on the mezzanine floor, a 24-sheet 
poster display on its front, smoking 

(See MELVILLE Page 2) 


Renee 


a 
seine! 


Ss 


“Love” Gets Bang-Up 
Exploitation Tie-In 


Toronto: As part of their pub- 
licity campaign for “Love Is a 
Many-Splendored Thing,” both 
Tom Daley, manager of the Uni- 
versity Theatre, and Mare Hirsch, 
manager of the Eglinton Theatre, 
have teamed up and arranged a 
special dual screening of the film 
with the Toronto Telegram. The 
Telegram is inviting the mothers 
of their carriers — these boys and 
girls have paper routes throughout 
the city and adjoining suburbs. The 
Telegram expects to have an at- 

(See “LOVE” Page 3) 


Odeon Take Over Roxy-Hamilton 
Re-Opens October 7 As Hyland 


Toronto: Odeon Theatres (Canada) Limited announced this week 
that after October 1, 1955, the Roxy-Hamilton (750 seats) will be 


operated by Odeon. 

The Roxy Theatre has been sold 
by National Theatres Limited to 
Ganord Limited, who have leased 
the theatre to Odeon on a long 
term deal. 

The Roxy Theatre will be closed 
down on Saturday, October 1, for 
re-decoration, and will re-open on 

(See ODEON Page 5) 


Stone Plugs Hollyw'd 


Toronto: In a series of display 
advertisements, Phil Stone of To- 
ronto radio station CHUM, has 
been giving a chatty and readable 
account of film celebrities he and 
Mrs. Stone had met during a recent 

«(See STONE Page 2) 


5 


oe 
ome 


PAGE 2 


-—-—e, 


Ou the Geam 


--<(Continued from Page 1) 
and Jennifer Jones, the Friday be- 
fore the Holiday. 

Odeon’s flagship, the Odeon- 
Toronto, together with the Fair- 
lawn, is slated to be in its first 
week of UA’s “Gentlemen Marry 
Brunettes,’ CinemaScope and 
Technicolor, co-starring Jane Rus- 
sell, Jeanne Crain and Scott Brady. 

Odeon’s Hyland and Christie 
combination will probably be in its 
second week of the DCA-Alliance 
release, “I Am a Camera,” co- 
starring Julie Harris, Laurence 
Harvey and Shelley Winters, which 
is scheduled for its Canadian pre- 
miere there September 30th. 

At Loew’s Downtown, UA’s 
“Not As a Stranger” has been do- 
ing so much business that the sche- 
duled opening of MGM?’s Cinema- 
Scope musical, “It’s Always Fair 
Weather,” co-starring Gene Kelly, 
Dan Dailey and Dolores Gray, and 
featuring that $64,000 Question 
man, Hal March, has been pushed 
back and back, until now it looks 
as if it will not oven until next 
week-end, which would put it 
smack into its third week for the 
Holiday. 

Loew’s Uptown, xcheduled to 
open _ Universal - International’s 
CinemaScope war drama, “To Hell 
and Back,” starring Audie Murphy, 
Sept. 21st, will.in all probability 
be in its third week over the Holi- 
day, also. 

This leaves one possible question 
mark, the remodelled Tivoli, which 
Famous Players are striving vali- 
antly to get open by Thanksgiving 
Day. No definite decision has been 
made, or at least announced by Fa- 
mous as yet, as to the policy of the 
Tivoli when it re-opens. Undoubt- 
edly it will be used for outstand- 
ing first-run attractions, with long- 
run possibilities. What the opening 
attraction will be is anyone’s guess 
right now, but my guess is Para- 
mount’s “Ulysses,” co-starring Kirk 
Douglas and Silvano Mangano 
which has surprised everyone with 
the terrific business it is doing at 
the Globe Theatre in New York. 

With product like this available 
for the Fall season, plus a dozen 
additional smash hits ready to fol- 
low, how can anyone in the In- 
dustry feel anything but confidence 
for the future? 


“My Sister Eileen” 


New York: Columbia’s Cinema- 
Scope - Technicolor musical “My 
Sister Eileen”, had an _ oceanic 
world premiere aboard the Queen 
Elizabeth on that ship’s trip from 
Southampton to New York on 
September 8. 


6 


CELEBRATIONS 


(Continued from Page 1) 


now rest on their laurels. 
Highlight of the Golden Jubilee 
celebration was the Saturday morn- 
ing parade of gayly decorated 
floats, western bronchos, cowboys, 
their female counterparts, the Son 
of Davy Crockett, Donald Duck, 
Mickey Mouse and many other 
characters from Walt Disney pro- 
ductions. Large crowds gathered 
along the route through the Capi- 
tal’s centre town neighborhood 
streets to watch the parade, cheer 
the many floats and listen to the 
music provided by several local 
bands. Newspapers played up this 
event, and were unusually gener- 
ous with stories and photos before 
and after the opening day cere- 
monies. Both the Journal and 
Citizen are running 8-column flares 
especially made for the occasion 
on their daily amusement pages, 
the text of which is Ottawa Salutes 
Movies 50th Anniversary. 


Ottawa’s mayor, Dr. Charlotte 
Whitton, took space in the local 
dailies to extend the city’s thanks 
to “The Motion Picture People of 
Ottawa.” Calling them “an integral 
part of the life of this city in 
which your responsible and coop- 
erative sense of citizenship can 
always be relied upon to further 
any cause in which your great 
resources can be used,” Mayor 
Whitton said, in part: “Through 
these years better partnership of 
the cinema and the community has 
progressed just as surely as these 
marked scientific advances” (“Birth 
of a Nation” to CinemaScope). “To 
greater and greater degree, the 
responsible producer and the re- 
sponsible exhibitor have worked 
with the church, the home and the 
educator to make the movie a 
developer, not a danger, in individ- 
ual and community growth.” 


Reviewing local film history 
from the city’s first house, Har- 
mony Hall, opened in 1908, three 
years after the first nickelodeon 
in Pittsburgh, Dr. Whitton added, 
“Now challenged by radio and TV, 
the motion picture industry, in all 
its tremendous and vital impact 
upon our community living and 
the national economy, is rising 
with even greater vigor and vision. 
The inexpressible value of the 
tremendous, timeless and spaceless 
range of the permanency of the 
film presentation must be _pre- 
served.” 


STONE 


(Continued from Page 1) 
visit to Hollywood studios as well 
as an insight into the shooting for 
a number of forthcoming produc- 
tions. 


~“pBIGEST 


MELVILLE 


(Continued from Page 1) 
loges, staggered seating, cry room, 
love seats, large screen, air com- 
ditioning, large stage with dressing 
rooms, latest projection and sound 
equipment. Opening of the theatre, 
after weeks of preparation, trans- 
formed a former used car lot to 
a modern spacious entertainment 
centre. 

Melville’s town band heralded 
the opening by forming before 
the brilliant canopy of the building 
and entertaining an orderly crowd 
awaiting opening of the doors. 
Mayor W. R. Bailey officiated at 
the opening which had Peter Blake 
as master of ceremonies. Other 
speakers taking part in the open- 
ing program included Dave Wii- 
liams, chief inspector for theatres 
for the province of Saskatchewan, 
Maurice Tallant, president of the 
Melville and District Board of 
Trade, and Hugh Vassos, owner 
of the theatre. 

No children’s tickets were sold 
for opening night which featured 
“Vera Cruz” on the screen. Out of 
town guests of the theatre and 
business world who aitended the 
opening, included besides Mr. 
Williams, Mr. and Mrs. Joe Harris 
cf Winnipeg, former local Roxy 
Theatre manager; Abe Feinstein 
of United Artist Films, Winnipeg; 
Mr. and Mrs. Joe Hersac, Roblin, 
Man.; Mr. and Mrs. Harry Myter- 
ko of Strathclair, Man.; Bill We- 
lykholowa, Kamsack, Sask.; Mr. 
and Mrs. Lousass and Lorne Cog- 
ger, of Dominion Sound Co., 
Regina, and Mr. and Mrs. Bob 
Weber, contract department of 
Simpson-Sears, Regina. 


JOLLEY 


(Continued from Page 1) 
ed president of the Windsor Ad 
and Sales Club, was the prime or- 
ganizer of the Month and develop- 
ed the plan with the cooperation of 
Bob Knevels, president of the Es- 
sex County Theatres Association. 

The dinner was attended by all 
local industry executives, civic of- 
ficials and prominent businessmen 
in the community. Mayor Patrick, 
in the name of the City of Wind- 
sor, Officially declared the dates 
set as Motion Picture Theatre Cele- 
bration Month and set off what 
is expected to be a _ tremendous 
box-office bolster in the whole 
Windsor area. 

The Month is receiving wide- 
spread newspaper and radio sup- 
port and will feature parades and 
other ballyhoo. 


“THE PHILADELPHIA STORY” 

First project for Sol C. Siegel’s 
new agreement with Metro will be 
a musical production of “The 
Philadelphia Story.” 


SEPTEMBER 17, 1955 


Boasberg Welcomed 
At Para. Luncheon 


New York: Charles Boasberg, 
who joined Paramount Film Dis- 
tributing Corporation as of Sept. 
6 as special assistant to George 
Weltner, head of worldwide sales 
for Paramount Pictures, was pre- 
sented to executives of the com- 
pany at a luncheon in the com- 
pany’s private dining room. 

Mr. Weltner, who presided at 
the luncheon, in welcoming Mr. 
Boasberg, stated: “With his years 
of executive sales experience in 
the domestic market, both in the 
field and in home offices, Mr. Boas- 
berg brings added depth to the 
Paramount organization. We are 
happy to have him with us and we 
have every confidence that he can 
and will make an _ outstanding 
contribution to the increased need 
for specialized handling of motion 
pictures in today’s market.” 

Present at the luncheon, in ad- 
dition to Weltner were: Barney 


Balaban, Adolph Zukor, Don 
Hartman, Paul Raibourn, Jerry 
Pickman, E. K. (Ted) O’Shea, 


Hugh Owen, Louis Phillips, James 
E. Perkins, Russell Holman, Sidney 
Deneau, James Richardson, Robert 
J. Rubin, Arthur Israel, Jr., J. 
William Piper, Sid Blumenstock, Ai 
Fitter, Burt Champion, Herb 
Steinberg, Hiller Innes and Dr. 
L. J. Warshaw. 


FOTO-NITE 


Nite. 

Notice of the appeal was filed 
in the case involving Vince Pas- 
ternak, manager of the Victory 
theatre. 


Sessions of the Saskatchewan 
court of appeal are scheduled to 
open in Regina Sept. 12 but there 
is no definite date for hearing of 
the appeal. 

Mr. Pasternak and Ray Resky, 
manager of the Broadway theatre, 
were acquitted on the lottery oper- 
ating charges in a decision handed 
down by Magistrate B. M. Wakc- 
ling. Both theatres are Odeon. 

The magistrate’s dismissal of 
the charges was based on a ruling 
that under the Foto-Nite arrange- 
ment there was no exchange of 
legal property. 


DAY & DATE 


(Continued from Page 1) 
ton Cinema, which had formerly 
been linked with the Downtown 
and Avalon, has reverted to an 
off-beat policy, and the new line-up 
comprises the Downtown, Avalon 
and the 700-seat Mountain. 

The change was effected with 
the first-run program consisting of 
“Revenge of the Creature” and 
“Cult of the Cobra.” 


e 


SEPTEMBER 17, 1955 


ST. LOUIS 


(Continued from Page 1) 
forthcoming movie on Lindbergh’s 
great adventure. The plane is 
important enough to have two 
stand-ins, one on location in New- 
foundland and another back in 
Hollywood. Movie pilots Thomp- 
son and mechanic Hawkins say 
the plane is as hard to manage 
as any prima donna. 

A knot of aviation fans with 
cameras watched the replica of 
the most famous airplane in his- 
tory trundle up the apron of the 
Saint John airport, accompanied 
by a Stinson LIl—camera-carrying 
plane. 

Saint John was the party’s first 
Canadian port so while the fliers 
cleared Customs and got a weather 
check, spectators went over the 
historic ‘Spirit of St. Louis’ from 
her authentically-burnished engine 
cowl to the weird windmill which 
drove Lindbergh’s unique air-in- 
duction compass. 

Thompson and Reaver picked 
up the ‘Spirit’ after she was ship- 
ped from Hollywood to New York, 
and flew her for CinemaScope 
filming near the Long Island site 
of Lindbergh’s take-off that his- 
toric May 20, in 1927. 

Roosevelt airfield, from which 
the 25-year-old airman took off 
for Paris non-stop, now is a race- 
track, so the movie-makers used 
a nearby private airfield. One day 
Colonel Lindbergh visited them 
and said he was very pleased with 
the exactness of the copy of his 
ship. 

The replica itself is an impor- 
tant enough airplane—important 
enough to have two stand-ins, one 
in Newfoundland where movie 
director Billy Wilder is shooting 
scenes, and another back in Holly- 
wood. All three were built from 
the original blue-prints. 
ee, 


From Newfoundland 
To Nanaimo 


From Grand Prairie 


To Granby 
The Swing Is To 


ADFILMS 


Canada's Fastest Growing 
Theatre Screen Advertising 
Company 
FRED T. STINSON, General Manager 
77 York St. 10940-122nd St. 
TORONTO EDMONTON 
EM. 8-8986 8-2508 


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—— “pIeeeT 


Across 


Toronto and District 


For the re-opening feature, “Above Us the Waves,” at the newly- 
named Hyland Theatre at London, previously called the Elmwood, 
Manager Jim Dickinson arranged for a parade to the theatre of the 
band and a detachment from the HMCS Prevost naval training station. 
An actual torpedo was set up in the lobby as a naval exhibit. 

e e e 

For “Not As a Stranger” at the Capitol Theatre, Hamilton, Mana- 
ger Ralph Bartlett secured the co-operation of local druggists in special 
advertising which tied in with the title of the picture. One drugstore 
used the line: “We welcome you as a friend, ‘Not As a Stranger’.” An- 
other said: “Atkison’s Rexall Pharmacy, where you shop in friendly 
atmosphere and ‘Not As a Stranger’.” 


Country 


Ottawa 


Labor Day was ushered in with the traditional pre-holiday mid- 
night shows at many first-run theatres and most of the neighborhood 
spots. The last long week-end of the year before Christmas Day drew 
large audiences to most of the owl shows and the Labor Day matinee 
and evening performances. Added attractions at the drive-ins included 
fireworks displays before and following the final performances. 

e e e 

It appears that Ottawa will continue to be known as the Town of 
Monster Bingos during the Fall, Winter and Spring season. The Lions 
Club started the season rolling for the bouncing-ball-and-numbers ad- 
dicts at the Auditorium on September 14, with over $10,000 in prizes— 
including the inevitable motor car—paid out to the lucky winners. 


Vancouver 


The Elks Lodge of Shellbrook, Sask., opened its new 425-seat Elks 

Theatre replacing the old outdated house in the farming community. 
e e @ 

Dave Griesdorf, general manager of Canadian Odeon theatres, was 
here for a week, inspecting their Pacific Coast houses. He reported that 
there will be no further theatre closings at the present time. 

e se e 

Cary Grant was here, accompanied by Winston Barron, Toronto 
editor and commentator of Canadian Paramount News. Cary appeared 
at the Capitol for two days doing publicity on his new film “To Catch 
a Thief.” He also made personal appearances at the Capitol in Victoria. 

e eB e 

Orpheum manager, Ivan ackery, is at it again. He posted a hydrant 
in front of his theatre on the main stem hard by a cutout of a talking 
dog who announced, I’m waiting for “Lady and the Tramp”, a plug for 
his current picture, which played to most of the kids in Vancouver. 


Winnipeg 


Cary Grant, in town to publicize his picture, “To Catch a Thief,” 


had a busy program set for him. During his short stay, besides news- 
paper and radio interviews, he called in at City Hall to pay his respects 
to Mayor George Sharpe, made three personal appearances at the Metro- 
politan Theatre, and attended a cocktail party in his honor. 
e e e 
Olivia de Havilland, through the Odeon Theatre, Winnipeg, award- 
ed a prize of $50 to the first baby born in a Winnipeg hospital on 
Friday, Sept. 2, the opening day of “Not As a Stranger,” in which the 
actress plays the part of a nurse. The winner was a 7-pound 15-ounce 
daughter born to Mr, and Mrs. Arthur Fry, 566 Sherburn St., born at 
12:10 a.m. Theatre manager Tom Pacey will present the $50 to the 
Frys on behalf of Miss de Havilland. 
e e e 
Visitors to Winnipeg included Mr. and Mrs. H. Baldwin, Souris, 
Man., and Mr. Bob Harvey of MacGregor, Man. The Community Thea- 
tre at Elm Creek, Man., has re-opened. 


PAGE 3 


“LOVE” 


(Continued from Page 1) 
tendance of about 2,000 mothers 
at these screenings. They have as- 
signed two of their feature writers, 
John Fisher and Frank Tumpane, 
to cover the event and are going 
all out to make it a success. 


To give the affair a little glamor, 
Tom and Mare promoted 50 rec- 
ords of “Love Is a Many-Splen- 
dored Thing” from Decca and Ca- 
pitol record people. They also ob- 
tained 20 copies of the book from 
the Clark Irwin Publishing Com- 
pany, boxes of “Black Magic” 
chocolates, and lined up both Coca 
Cola and Pepsi Cola people to 
serve refreshments. The records, 
books and chocolates will be pre- 
sented to the oldest mother, the 
mother of the carrier having the 
longest service, etc. Each mother 
entering the theatre will be pre- 
sented with a beautiful rose with 
the compliments of the Telegram. 
Arrangements were made with ra- 
dio stations CKEY and CHUM to 
set up tape recorders to interview 
the mothers immediately after the 


screening — these interviews will 
be aired the following day. 
Word has also been received 


from Harrison Howe, manager of 
the Paramount Theatre, St. John, 
of a magnificent tie-up he arrang- 
ed with Calp’s Limited, the largest 
local department store in his city 
and “Love Is a Many-Splendored 
Thing.” The tie-up is built around 
the ‘Suzy Perette’ gowns. Calp’s are 
making available to Harrison for 
this tie-up, windows, counter and 
floor displays, co-operative news- 
paper ads and radio advertising, 
plus a huge fashion show to take 
place each evening during the en- 
gagement of the picture in the 
theatre foyer. 


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Drop us a line — we will give you 
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THE CANADIAN MOVING PICTURE DIGEST, Authorized as Second Class Mail, Post Office Department, Ottawa. Jay L. Smith, Editor-in-Chief; Max Chic, Assoc. Editor. Correspon- 
dents: Bruce Peacock, Regina; Libby Bookhalter, Winnipeg; Jack Droy, Vancouver; Will McLaughlin, Ottawa; Bill Press, Toronto; Helen Crawley, St. John. Address all mail to Publish- 
er, Canadian Moving Picture Digest Company, Ltd., 21 Dundas Square, Toronto. Telephone: EMpire 8-8696. Cable: Raydigest. Est. 1915, Publication weekly. Subscription: $5.00 yearly. 


 ..the audacious and 

heroic attack of our 

midget submarines!”’ 
Sir Winston Churchill 


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JOHN MILLS - JOHN GREGSON 
DONALD SINDEN - JAMES 
ROBERTSON JUSTICE 


A J. ARTHUR RANK ORGANIZATION PRESENTATION 
; oe a ie a F 


Another smashtitfrom eq I, La Ft Om 


SEPTEMBER 17, 1955 


By MAX CHIC 


A full report on the Annual 
Pioneers Golf Tournament which 
took place on Thursday will be 
carried in next week’s Digest .. . 
a complete sell-out was predicted 
by Ticket Chairman Joe Bermack 
with only a small number available 
four days before the gala event... 
in town for Haskell Masters’ son’s 
wedding were Mr. and Mrs. Wolfe 
Cohen, Mr. and Mrs. Ben Kalmen- 
son, Mr. and Mrs. Harry Kalmine, 
Mr. and Mrs. Berny Goodman and 
the Arthur Hirsch’s. 


Doug Rosen, g.m. for IFD and 
AA in Canada, according to a New 
York film trade paper reported a 
20% decline in motion picture 
business in Canada and at the 
same time announced that his com- 
panies were studying home-grown 
production . smash business 
across the country is reported by 
all companies with the top product 
put into release since Labor Day 

. UA’s “Not As a Stranger”; 
Paramount’s “To Catch a Thief” 
and “We’re No Angels”; Colum- 
bia’s “The Man From Laramie”; 
Warner’s “Pete Kelly’s Blues”; 
Metro’s “Interrupted Melody” and 
Fox’s “Love Is a Many-Splendored 
Thing.” 


The Nortown and _ Eglinton 
theatres, Toronto, initiated a stu- 
dent price policy as of last Fri- 
day . the policy will be the 
same as the one started on Labor 
Day by Famous Players Toronto 
suburban houses . . . Tom Moran 
of Odeon has put into use a new 
and original popcorn container 
with a circus motif. 


Frank Vaughan, general sales 
manager for JARO, revorted that 
a last minute spurt in the closing 
days of JARO’s 10th Anniversary 
Billings Drive, recently completed, 
put Montreal into first place with 
Calgary second and Toronto third 
.. . Harry Firestone and Bill For- 
man who re-opened the Mayfair 
and Esquire, Toronto, last Monday, 
were slightly surprised a week be- 
fore opening when they looked at 
the amusement pages of Toronto’s 
dailies . . . the Mayfair was listed 
in the 20th Century listing as open 
and playing RKO’s “Cattle Queen 
of Montana.” 


Abe Cass became a grandfather 
for a second time when son Jerry 
presented him with a second grand- 
son... this one on Abe’s birth- 
day. 


ODEON 


(Continued from Page 1) 
Friday, October 7, as the Odeon- 
Hyland, Hamilton. The Odeon- 
Hyland will present first-run films 
and product will include films 
from the studios of the J. Arthur 
Rank Organization. 


During the past month an 
Odeon-Hyland was opened in Lon- 
don as a result of public demand 
for this particular type of opera- 
tion. 

The Odeon-Hyland, Hamilton, 
will present as its opening feature 
the British film 
Waves,” starring John Mills, a pro- 
duction from the J. Arthur Rank 
Organization. 


“Roberts” WOW 


New York: Warner Bros. “Mis- 
ter Roberts,” now in its ninth week 
at Radio City Music Hall, is the 
longest run film at the showcase 
since May, 1952. 

Only four movies have run 
longer at the Music Hall than 
“Roberts.” 


~pIeCECT 


“Above Us the’: 


Theatre Ballyhoo 


Amherst: In Amherst, N.S., an 
usherette and confection attendant, 
Muriel Estabrooks and _  Ciette 
Reese, were dressed up as Mer- 
maids and accompanied by an 
Octopus decorated a car which 
paraded through Amherst’s down- 
town streets last week. 


Friday night shoppers recogniz- 
ed it as a stunt to advertise a 
movie as placards told of the 
double-bill feature coming three 
days to the Capitol theatre. 

Two thrillers, ‘Creature with the 
Atom Brain’ and ‘It came from 
Beneath the Sea’, were the movies 
promoted by the car display. 


Theatre staff artist Basil Cloney, 
explained the mermaids, as de- 
picting a contrast. “Mermaids are 
found beneath the sea,” but you’ve 
never seen anything like IT, he 
said, meaning the giant octopus 
in the movie ‘It Came From Be- 
neath The Sea.” 

Mr. Ed Mullis is manager of 
the two Amherst theatres (F. G. 
Spencer Company). 


re Trans-Canada Sy 


mows USE THIS INFORMATION AS YOUR GUIDE ON RELEASE DATES 


TORONTO 
IMPERIAL 


3rd wk. To Catch a Thief (Para.) VV & 
Tech. with Cary Grant. 
SHEA’S 
2nd wk. Lady & the 
C’Scope & Tech. 
UNIVERSITY & EGLINTON 
4th wk. We’re No Angels (Para.) VV & 
Tech. with Humphrey Bogart. 
LOEW'S : 
4th wk. Not As a Stranger (UA) with 
Robert Mitchum & Olivia De Havilland. 
UPTOWN ; 
Female on the Beach (E-U) with Joan 
Crawford and Jeff Chandler. 
ODEON & FAIRLAWN 
The Shrike (E-U) with Jose Ferrer and 
June Allyson. 
HYLAND & CHRISTIE 
2nd wk. Above Us the Waves (JARO) 
with John Mills. 
TOWNE 
2nd wk. Svengali (MGM) Color with Hil- 
degarde Neff. 
DOWNTOWN 
Abott & Costello Meet the Mummy (Uni- 
versal) & This Isf'and Earth (Universal). 


MONTREAL 
LOEW'S 


Seven Little Foys (Para.) VV & Tech. 
with Bob Hope, 
CAPITOL 
2nd wk. How to Be Very, Very Popular 
(20th-Fox) C’Scope & Color with Betty 
Grable. 
PALACE 
The Seven Year Itch (20th-Fox) C’Scope 
& Color with Marilyn Monroe. 
PRINCESS 
Mambo (Para.) with Silvana Mangano 
and Michael Rennie. 
ORPHEUM 
Las Veqas Shakedown (AA) with Dennis 
O'Keefe, 
KENT 
A Man Called Peter (20th-Fox) C’Scope 
& Color with Richard Todd. 
STRAND-SNOW DON-OUTREMONT 
2nd wk. Female on the Beach (E-U) with 
Joan Crawford and Jeff Chandler. 
IMPERIAL 
This Is Cinerama, 


Tramp (E-U) 


WINNIPEG 
CAPITOL 


Mister Roberts (WB) C’Scope & Warner- 
Color with Henry Fonda. 
MET 
To Catch a Thief (Para.) VV & Tech. 
with Cary Grant. 
ODEON 
2nd wk. Not As a Stranger (UA) with 
Robert Mitchum and Olivia de Havilland. 
GARRICK ; 
Francis in the Navy (E-U) C’Scope & 
Tech. 


CALGARY 
CAPITOL 


Girl Rush (Para.) VV & Tech. with Rosa- 

lind Russell & Fernando Lamas. 
UPTOWN 

3rd wk. Mister Roberts (WB) C’Scope & 

WarnerColor with Henry Fonda. 
GRAND 

2nd wk. Not As a Stranger (UA) with 

Robert Mitchum & Olivia de Havilland. 
TIVOLI 

Marty (UA) with Ernest Borgnine, 


VANCOUVER 
CAPITOL 


2nd wk. To Catch a Thief (Para.) VV 
& Tech. with Cary Grant. 
ORPHEUM 
Lady & The Tramp 
Tech. 
STRAND 
Love Is a Manv-Splendored Thing (20th- 
Fox) C’Scone & Color with Wm. Holden 
& Jennifer Jones, 
VOGUE-PARK-FRASER-OLYMPIA- 
ODEON-ODEON 
2nd wk. Not As a Stranger (UA) with 
Robert Mitchum & Olivia de Havilland. 


; ST. JOHN 
PARAMOUNT 
Mister Roberts (WB) C’Scope & Warner- 
Color with Henry Fonda. 
CAPITOL 
The Dam Busters (WB) with Richard 
Todd. 
STRAND 
Not As a Stranger (UA) with Robert 
Mitchum and Olivia de Havilland, 


(E-U) C’Scope & 


PAGE 5 


Paramount announces that Hal 
Wallis has acquired screen rights 
to the Tennessee Williams’ play 


“Summer and Smoke” to_ be 
filmed in VistaVision. Jane Russell 
and Jeanne Crain to New York in 
conjunction with publicity cam- 
paign for their new C’Scope mu- 
sical “Gentlemen Marry Brun- 
ettes,” for United Artist release. 


Patty McCormack, child sensa- 
tion of New York stage produc- 
tion, will play her original role in 
Warner’s “The Bad Seed,” which 
is being directed by Mervyn Le- 
Roy. Bette Davis in Hollywood, re- 
porting to producer Julian Blau- 
stein in preparation for her starring 
role in the Columbia release, 
“Storm Center,’ which is set to 
roll. 

Gregory Ratoff to London to 
bring back finished print of “The 
Royal Bed,” a 20th-Fox release 
Which he produced, directed and 
stars in. Major portion of the pic- 
ture was filmed in the palace of 
former King Farouk. 

Margaret O’Brien in New York 
doing advance publicity on behaif 
of her RKO starrer “Glory.” Act- 
ress Pat Crowley penned to a long- 
term contract by Universal, will 
have as her first assignment, 
femme lead opposite Tony Curtis 
in “The Square Jungle.” 

Pierre Watkins to have featured 
role in the Republic production 
“The Maverick Queen.” Alec 
Guinness plays the part of the 
leader of a bunch of crooks in the 
JARO production “The Ladykiil- 
ers,” on the floor at the Ealing 
studios. 

MGM’s musical “Always Fair 
Weather,” with Dan Dailey, Gene 
Kelly & Cyd Charisse, is slated as 
next feature at Radio City Music 
Hall, New York, while RKO’s 
“Pearl of the South Pacific’ wil! 
open at the RKO Palace, Sept. 
16th. 

Jennifer Jones returned to 20th- 
Fox studios for three days addi- 
tional filming for her role in “Good 
Morning Miss Dove.” According 
to Dore Schary, Alec Guinness is 
to make American screen debut, 
opposite Grace Kelly, in Metro’s 
“The Swan,” with Louis Jourdan 
and Briane Aherne. 

Alan Ladd signs screen writing 


David Portot 


It was the jazz-mad 
wide-open ’20s-- 
great music, bad booze 

--and a bullet if you didn’t 

jump for the mob. 

This is the story 

te... of a man who 
Soe wouldn’t jump-- % 


ww Es Es 


As PETE KELLY 


rrom WARNER BROS. in CINEmaScoPE WARNERCOLOR: stereorHonic SOUND 


JANET LEIGH:EDMOND O'BRIEN 


PEGGY LEE - anby Devine - LEE MARVIN - ELLA FITZGERALD 
Directed by Jack Webb ©@ A Mark VII Ltd. Production 


JACK WEBB'S EXTENSIVE PERSONAL APPEAR- 
ANCE TOUR INCLUDING TORONTO AND MON- 
TREAL PAVED THE GOLDEN WAY FOR SMASH 
BUSINESS ACROSS CANADA THANKS TO gig 
THE FAR-REACHING PRESS, RADIO AND TV ‘ 

BUILD-UP! 


Cs mg I OS a TS i i a a NT A cee